Rise Up-date | Fiils refillable beauty, Served and Vivera

We invest in refillable beauty Fiils and premium drinks brand Served as Vivera's re-invented brand is acquired for €341 million.

Rise Up-date | Fiils refillable beauty, Served and Vivera

We invest in refillable beauty Fiils and premium drinks brand Served as Vivera's re-invented brand is acquired for €341 million.

July 2021

We’re delighted to announce our investment in leading sustainable beauty brand Fiils, whose founder Anna Priadka is transforming the refillable format with industry-leading beauty and personal care formulations that are clean and conscious.

Read how we’re tackling one of the world’s biggest challenges here.


Other Partner Highlights

We've invested in leading premium hard seltzer Served alongside Justin King CBE and Ellie Goulding, who becomes a brand owner. Campaign

2021 becomes a record year: Vivera is acquired for €341 million to accelerate plant-based futures. Here's our journey so far. The Drum

Duolingo files S-1 for IPO as revenues double. CNBC

ClearScore has announced a $200 million raise to continue to help people - no matter what their circumstances - make better financial decisions. Sky News

Our new brand campaign for PropTech Get Living is live.

New brand launch backed by Pilot Lite Ventures - Simply Roasted - the UK's first non-high fat, salt, sugar (HFSS) crisp. Newsbreak

EdTech Apprentice Nation completed its Spring content drop of free work and life skills for young people with top artist music performances. Music Week

Announcing LA-Rising, a $2m creative capital fund for clean and conscious brands born in and around this special city, partnered with Courier and Mailchimp. Courier


What’s On Our Mind

The rise of connected TV continues - our work with Sweaty Betty becomes the latest success story. Finecast

Likewise, NIO Cocktails publishes its Thinkbox award entry. The Drum

Podcast: Jonathan talked to Beats, Bytes and Brands, on Stanford University’s campus radio, KZSU.


What we're into that you need to be

Kid-friendly fintech is gaining investor interest. Forbes

The 2021 state of direct-to-consumer brands. Semisupervised

The most popular design thinking is BS. Fast Company

Your CAC doesn’t matter. Forerunner Ventures

Creativity is dead. Long live curation. Ana Andjelic

Andreessen Horowitz has created its own news website - future.com.

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