Rise Up-date | HOWND plant-based pet food, Sweaty Betty, and The Simple Root

HOWND joins the portfolio as Sweaty Betty is acquired for $410m and we launch plant-based brand The Simple Root.

Rise Up-date | HOWND plant-based pet food, Sweaty Betty, and The Simple Root

HOWND joins the portfolio as Sweaty Betty is acquired for $410m and we launch plant-based brand The Simple Root.

We're thrilled to share news of our investment in HOWND, a direct-to-consumer plant-powered pet food. In Moo's Law, investor Jim Mellon identified HOWND as a movement of companies taking advantage of plant-based technologies in a revolution as significant as the microchip.

Read more about it here.


Other Partner Highlights

Sweaty Betty is acquired for $410 million in an all-cash transaction by Wolverine, taking the brand into the US. Forbes

In partnership with Pilot Lite Ventures and McCain, we've created The Simple Root - a new plant-based food brand that's allergy-free. The Grocer

ClearScore launches a second transformational technology with DriveScore - the new way to buy car insurance.

EdTech Apprentice Nation approaches its Autumn content drop and outlines the challenges of the next generation. Music Week

Native Snacks launches the world's first 100% vegan prawn cracker. VeganFood

Fiils, the re-fillable beauty company, and its founder Anna Priadka on scaling their brand. Courier

Squeaky Bean experiments with social commerce in the world's first foodie house for influencers. Vegconomist

Crosta & Mollica goes live with digitally targeted outdoor at scale. Clear Channel

Duolingo's IPO is named one of the most promising of the year. Seeking Alpha


What’s On Our Mind

Jonathan, CEO, was interviewed about And Rising's arrival in LA. dot.LA

Rob, Strategy Partner, taught marketing folk at Copy Club about the new powers of connected TV and digital outdoor.  

On Oct 12th, 6:30 pm, Adrienne, Head of Investments, is speaking on raising a fund for clean and conscious brands. The Purposeful Project


What we're into that you need to be

The radical elegance of memes for hard-to-describe feelings. UX Collective

Your next desk could be in the middle of a forest. Fast Company

Creative capital is the secret sauce, not venture capital. TechCrunch

Whatnot becomes the first Livestream shopping unicorn. Modern Retailer

TikTok just reached a billion users. TikTok

It's hotting up - Shopify just beat Amazon on one key metric. Business Insider

Unlimited money is holding big tech back. NY Times

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