Rise Up-date | Immunity, SimplyCook, NIO Cocktails and more

Tonic Health sales rise, SimplyCook is acquired, we invest in Native Snacks, NIO Cocktails dominates TV and Sweaty Betty becomes a $175m brand.

Rise Up-date | Immunity, SimplyCook, NIO Cocktails and more

Tonic Health sales rise, SimplyCook is acquired, we invest in Native Snacks, NIO Cocktails dominates TV and Sweaty Betty becomes a $175m brand.

April 2021

Tonic Health: as the trees are blossoming, the colour of our own lives promising to return; the future now lies in immunity. Tonic’s sales have risen sharply via national listings, an emerging digital community and its first national ad campaign.

Here's the analysis.


Other Partner Highlights

2021 is up and away: SimplyCook has been acquired by Nestlé marking a scaling milestone for Oli Ashness and team. The Drum

‘Clean comfort foods’ are on the rise: delighted to announce our investment in Native Snacks.

Life for Papier’s Sophie Agar doesn't work in straight lines. Her Hustle

Our rebrand for MuscleFood is now live, syncing diet to goals.

Sweaty Betty becomes a $175m athleisure brand. Forbes

Vivera goes mainstream with Domino’s first-ever vegan collaboration.

Our work with NIO Cocktails dominated the 2021 TV Summit. Campaign


What’s On Our Mind

Look out for Rob’s talk on Connected TV including insider results and insight. 13 May at The Copy Club.

And Rising published the trendlines on streaming that no-one's exploiting yet.

Podcast: Jonathan talked to Dealmakers about all things Creative Capital. In Nathan Anbiba's words: “you will love this conversation”.


What You Need To Know

Confused about NFTs? Here's the creators guide. Creative Bloq

Millennial pink is dead: unpacking Gen Z’s imperfect, bright and apologetic aesthetic. Glossy

Why start-ups need bricklayers and architects. Founder Collective

Not all network effects are created equal. Andreessen Horowitz

Li Jin breaks down the creator economy as Substack and Patreon soar. HBR

No surprises, it’s time to press on the accelerator gently, says Sequoia.

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