Rise Up
Episode 1
Audiences have disconnected from linear TV.
Welcome to
connected TV.
Brands can now reach valuable new audiences in a powerful, measurable and efficient way, using Connected TV (CTV).
According to a study by Nielsen, viewership for traditional television broadcasts has plummeted by 38% in just the past six years. But before you panic, there's good news: audiences have simply moved on to Connected TV. Now joined by Netflix and Disney+, brands of any size can use Connected TV to scale brand awareness, reach valuable new audiences and boost conversion.
But, Connected TV works differently, which is why we've created the ultimate guide to Connected TV.
In this video lesson, Co-Founder and Strategy Partner, Rob Ward tells you all you need to know, including important case data and examples delivered by And Rising, as part of investment in the future's favourite brands.
The video shows how to:
- Unlock the power of Connected TV advertising, maximum brand awareness and performance
- Harness the benefits of CTV advertising as part of your marketing strategy
- Explore the role of programmatic advertising using Connected TV
- Use and leverage the audiences of on-demand streaming services for maximum impact
- Integrate Connected TV advertising as part of your online strategy
Further resources
When you're investing more money in original streamed content than NASA spends going to space, TV viewing habits are going to change forever. Read our original analysis on the meteoric rise of streamed TV and Connected TV.
Connected TV is a new way to deliver television, here's a guide to everything you need to know.
If you'd like more information or support unlocking the power of Connected TV as part of your marketing strategy, don't hesitate to get in contact.
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