Welcome to the Brand Focus Accelerator

A Fast, Focussed Path to Brand Evolution

The Brand Focus Accelerator is a streamlined, cost-effective development programme tailored specifically for early-stage consumer brand and tech founders. By compressing our full-scale brand growth framework into four intensive sessions, we can deliver a focused yet powerful path to enhancing your brand's market presence and in readiness for investment or scaling.

A Private Programme

The Brand Focus Accelerator is offered by invitation only, targeting brands identified as having potential for significant growth but not yet ready for And Rising's full suite of growth programs or Creative Capital investment.

The pricing is deliberately designed to close a really important pain point for early-stage ventures: The brand can do more, but capital isn't currently available to develop it. This is our way of finding a way to work together in the hope we'll stay in contact when the time is right later in your journey.

Early-Stage Endorsement as an And Rising-Backed Brand

As we always say at And Rising, when one of our brands does well, it lifts the whole portfolio up. Getting your brand ready with the team from And Rising lets others know you've been well advised and that your brand is in working shape to scale. It gives you access to our community and network all of which will help give you and your brand a push in the right direction. 

Who Is This For?

If you're at the helm of a new brand, experiencing the challenges of growth, often pre-raising capital, this brand accelerator is designed for you.  You'll have an exciting breakthrough product and a strong origin story.  This initiative focuses on equipping you with exactly what you need to advance your brand, without over-investing or committing ahead of further growth and market understanding.  It is an exciting opportunity to fine-tune and prepare for the next stage. 

A Brand Focus Accelerator can include any or a mix of the following needs:

Brand Strategy

Brand Positioning

Brand Design

Creative Brand Assets

Brand Voice

Marketing Strategy 

Digital & Content Strategy

Packaging or Website Refresh

Support in Scaling

The Brand Focus Accelerator positions your brand at the core of your scaling strategy. By allowing the brand to focus on broader market potential, the programme facilitates the creation of pitch decks tailored for seed and series A investment. It also prepares your brand to wow new retail listings, collaborations and partnerships, ensuring every aspect of your brand's presentation is ready to attract new talent, key stakeholders and decision-makers. 

Programme Structure:

Four Sessions to Transformation

As a Scout, you will have access to a limited range of high-value benefits plus opportunities to connect, learn and contribute. 

Session 1: Barriers and Opportunities 

After getting up to speed with your product and growth story so far, we begin with an in-depth exploration of your brand's core challenges and opportunities. This session helps pinpoint your unique pain points, setting the stage for targeted strategy development.

Session 2: Narrative Development

Building on product and market foundations, we shift our focus to marketing and brand strategy. Here, we'll craft compelling narratives and identify which channels and touchpoints can amplify your brand's voice across relevant platforms. 

Session 3: Brand Development

With a clear understanding of your brand's needs, we focus on any design and creative needs. This session aims to refresh your brand's strategic approach and/ or visual and strategic identity, ensuring alignment with your growth objectives.| 

Session 4: Integration and Final Review

In our concluding session, we gather all the progress made across previous meetings and meticulously review the final outputs, including any strategic and design work completed. We finish with a comprehensive wrap-up, dedicating ample time for a final discussion to address any remaining questions and to ensure you feel confident moving forward with the tools, outputs and strategies developed.

Pricing and Promise

The Brand Focus Accelerator is priced at £10,000 + VAT as a concentrated version of our Brand Growth Programme. This investment covers all four sessions, providing comprehensive support across each stage and the required development work in between each session.

Our team brings extensive experience to the table, ensuring that each session is rich in insights and actionable advice, collaborating closely to get your brand ready to really take off. 

Tailored to Early-Stage Needs

The Brand Focus Accelerator is not designed to cover every aspect of brand and business development. Instead, it prioritises the immediate needs, aligning and refining your brand for wider appeal, investment and deeper market penetration. The team will focus on strengths and enhancing these, smooth-out anything that would ordinarily require bigger resources to solve. It's a great way to get in better shape, without having to bite off the demands of a full blown brand growth programme. 

Proven Framework, Focused Delivery

With over £1.7 billion in brand valuations to our name so far, we can help zoom in on those things that matter for now, quickly widening your brand's appeal, tuning up marketing effectiveness, and getting ready ahead of new investments, distribution, partnerships and more.

Ready to Accelerate Your brand?

Leveraging the successful strategies of our comprehensive brand growth programmes, we deliver the same expertise in a format that respects your time and budget constraints.