Transform your marketing capability and accelerate growth
Through our portfolio we meet amazing people with amazing products. Many have market changing ideas and all are primed to unlock the next great wave of brands - the future's favourites.
But, people and product are never enough. Creating a go-to-brand with growth velocity needs marketing expertise and great campaign execution.
Unfortunately marketing experience hasn't kept pace with changes in strategy, media and tech. Not at a people level, not at an agency level.
New brands need to build their own capabilities, ensure their growth is sustainable and the balance between hires, in-sourced and agencies is the right one.
Unlock the power of marketing, fast
No longer able to acquire customers at any cost - the standard playbooks out of the window - newer brands must build their teams, and approach individually for themselves.
Today, knowing what the right skills are and harnessing them isn't easy. Which is why And Rising has launched "Academy" - a program for start ups and scale ups to access external expertise whilst simultaneously developing their own.
And Rising supports any gaps in personnel from CMO through to delivery, whilst Academy trains teams up around a brand's strategy, channel and delivery needs.
Turn live projects into evergreen capability
Every great product, needs a great brand. By defining growth objectives and key results, And Rising will help prioritise work streams and tasks. Each program is bespoke, helping deliver brand strategy, channel planning and campaigns whilst embedding the skills needed for the future.
Our knowledge, your advantage
And Rising has scaled brands to over £1.7 billion in exit value, from consumer products, direct-to-consumer, to health tech, fintech, business-to-business and software-as-a-service (SaaS). Our knowledge and skills are up to date across strategy and media, as well having a fully integrated creative studio.
And Rising is the first UK creative company to become a B Corporation - a global movement for an inclusive, equitable an regenerative economic system. So sustainability and pro-social thinking is baked into brand strategy.
Give CMOs more capacity
Scale-ups rarely have access to the resources needed to scale effectively. Often, CMOs get dragged into the weeds of marketing deliverables and away from strategy: marketing needs to be more understood. And Rising works to support CMOs to focus on what matters, sharing the load on delivery where required.
Founders can free-up head space
Founders clearly perceive their addressable market and have an innate sense of where their brands need to be. Many are natural marketers that need help to externalise their ideas and get teams aligned behind them. Sometimes those ideas can be challenged and re-shaped to be bigger and better. Marketing is critical, but a founder's attention needs to be elsewhere. And Rising embeds provides the support needed so founders have space for what matters most.
Fail less, upskill and go faster
You hire for fit, and we train for skills. Not least, there are skills and agency shortages given the dramatic shifts in brand and media over the past year. From Meta's disruption by Apple and TikTok, to Google's disruption by AI, the wholesale change to streamed TV, the return of outdoor advertising, and collapse of the growth, SaaS and direct-to-consumer models as were known.
The priority is to integrate skills across brand strategy, media, creative, and design and build agile low-cost digital marketing ecosystems that allow more budget to drive high-impact awareness campaigns on and off-line.
The advancement of no-code, marketing tech, creative AI, and design tools available forms part of the process are a big part of that.
Marketing capability = higher valuations
There's no getting around it: having great product isn't a free ride to success. Scale-ups that turn marketing into a core internal competency feel it in their valuations, because investors know they are creating a market of one. Culture is an advantage for newer brands. Defining, bottling and sharing it with the world is leverage.
Start small
The Academy gives access to And Rising's (more costly, full-blown) expertise through limited, measurable programs that train your resources rather than solely depend upon ours.
Build success and scale through modular, repeatable blocks of defined work, optimised for learning.
Focussed workshops can include live campaign strategy, planning and ideas, where metrics for success are clear. Deliver big, with small.
We also invest
And Rising is a creative ventures company that builds the future's favourite brands. It's difficult, wonderful work. Our mission is to scale new and better ideas into the world. Where brands fit our thesis, we invest using the creative capital model (services-for-equity).
Stay in touch
If you are a founder, marketer or innovator then join a group of like-minded people. Our community is constantly sharing knowledge, giving support and more.
Final call: in September, we're staging Retreat & Rise-Up, a 3-day retreat set in the wilds of Cabilla, Cornwall for those looking to take themselves and their ventures to the next level.
